Market Chat with Alan Baker - Summer 2017

Posted in Insights 5 months ago


We sat down with Alan Baker, co-founder of our sales partner Aston Sales Kensington to get his take on the Aston Martin market. We will be sitting down with Alan every couple of months or so to get his take on what’s selling and what people are looking for in the market and a few of his top tips for the coming months and years. 

How would you describe the Aston Martin market today?

In my opinion there is a very strong market for extreme quality in the Aston world, which ASK prides itself in dealing in.
What models are in high demand in the AM market currently?

As explained, there is always great demand for high quality cars. There is extreme demand in the current market for the more modern classics, especially late Newport Pagnell cars, such as the very best NP Vanquish/Vanquish S and DB7.

For example, we recently sold a DB7 Volante LE - 1999 with 1 owner and 12k miles from new. With premium quality and extreme scarcity such as this, we could have sold the car a number of times over to a range of different clients.

We also have a 2007 Aston Martin Vanquish S Ultimate coming to stock shortly; 1 of just 50 ‘last of the line’ examples and with just 4,000 miles from new. Vehicles of such quality and collectability never sit in stock for long with discerning collectors constantly scouring the market for the very best.

What is the demographic of clients?

The traditional ‘collector market’ is still strong for the very best across the board; for example, DB5s will always have strong demand, but also rare variants of DB4s and DB6s in exceptional condition are as sought-after as ever. Take the DB4GT for examples; we receive a number of enquiries for premium examples, with sourcing the cars being the biggest struggle!

With the increase in demand of modern classics, we have seen a slight shift or widening in the demographic of our clients, with the younger collector or enthusiast now appreciating the virtues of the understatement and potential collectability of an Aston Martin.

What sort of cars are you looking for stock at Aston Sales Kensington?

At Aston Sales Kensington we are only looking for vehicles of high quality supported by the finest provenance. In particular we are looking for late Newport Pagnell production models such as lovely DB7s and Vanquish or Vanquish S. We are also doing a lot of business on 70s and 80s V8s, so would look at exceptional examples to bring into stock.

We tend to find that the majority of vehicles we bring into stock are maintained by ASL or have been looked after by them in the past, as this gives us the assurance over condition and maintenance history.

What are the most interesting cars you have sold in 2017?

The last few months have been busy at Aston Sales Kensington and we have moved on some very interesting vehicles, quite a few of them have been off-market.

Last week we delivered a simply stunning DB7 Zagato; Silver over Blue with just over 2k miles from new and probably the nicest example we have come across. We have also sold a couple of other special edition DB7s being a Jubilee Edition and i6 Stratstone LE in addition to an unrepeatable DB7 Vantage with single ownership and just 200 miles from new!

A couple of DB cars have also found new homes in the last few months, including a lovely DB4 Series 2 and DB5 convertible.

What are the cars to watch over the next 12 months?

For me I see real growth and opportunity in fine Quality DB7s whether it be 6 or 12-cylinder examples. We are seeing people are choosing to invest in their correct maintenance at ASL, which is often a sign of increasing demand in the coming months.
I also see low production Gaydon products as being cars to watch; particularly an early V12 Roadster being just 1 of 101 cars produced.